Friday, July 18, 2008

Dana White and Tom Atencio: MMA’s Newest Soap Opera



(Ladies go crazy for a sharp-dressed man, courtesy of Combat Lifestyle.)

One thing I’m going to miss with Gary Shaw backing into the shadows at Pro Elite is the name-calling and childish back-and-forth between he and Dana White. It was just so entertaining, what a shame to see it go. But the Dana White-Tom Atencio rivalry could be the next best thing. Sure, Atencio doesn’t wear a track suit, but he does have a wardrobe that appears to consist entirely of Affliction t-shirts, which is almost as good. Plus now he’s taking pages out of the Dana White playbook:

For the money-conscious cable-ready consumer, the difference between watching a free UFC show and paying $39.95 to watch Affliction might be a no-contest.

Affliction appeared to land one last counterpunch, however, making a deal to broadcast its card on closed-circuit television at Gold Coast casino, which is directly across from the Palms on Flamingo Road.

“It’s just another opportunity to watch our fight,” Atencio said.

Granted, it’s more of a symbolic gesture and not quite on par with scheduling an event on the same night as your competitor, but you have to love how Atencio — like White — plays dumb about it. The L.A. Times article actually has quite a few fun nuggets, most notably quotes from White where he plays the role of grizzled veteran MMA promoter:

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